To be the worldʼs most trusted duty-free travel retail group, enriching journeys through a curated selection of premium brands and unforgettable shopping experiences across global travel hubs.
To elevate travel retail by offering exceptional value, world-class products, and seamless customer experiences. We connect travelers to the finest global brands through expertly designed spaces, innovative technology, and a commitment to operational excellence, sustainability, and customer satisfaction. Our team is dedicated to making every journey more rewarding, one destination, one passenger, one experience at a time.
Safari Duty Free (SDF) and its group of associate companies are Kenyan-owned and jointly led by Vivek Mehra and Zahir Manji. Incorporated in 2002, SDF has grown into one of the regionʼs most dynamic players in duty-free and luxury retail. With a workforce of over 350 employees, the group is guided by Group Managing Director Vivek Mehra and Chairman Mr. J.K. Mehra, who continue to drive its vision and expansion across the region.
We provide our partners with a unique and sophisticated retail environment that is both welcoming and accessible. Infused with a strong sense of place and local character, our stores offer innovative and dynamic product selections that align with both local and global trends. Powered by cutting-edge proprietary technology, we deliver a seamless and engaging shopping experience tailored to modern consumer needs.
• 9 Apple-branded stores
• 12 Samsonite-branded stores
• 5 designer perfume and watch outlets
All of which are located in high-end malls around Nairobi and Mombasa.
Complementing its retail presence, the group has made strategic investments in real estate that have significantly contributed to its growth.
Under the visionary leadership of Group Managing Director, Vivek Mehra, Safari Group operates with a streamlined and specialized organizational structure.
Each associate company within Safari Group has dedicated leadership for key functional areas, ensuring efficient operations and strategic focus.
Optimizing product portfolio and procurement strategies.
Ensuring premium customer services and efficient store management
Managing supply chain efficiency, inventory and bonded warehouse operations
Crafting compelling brand narratives and engaging customer experiences.
Dedicated financial oversight for fiscal health and strategic investment.
Driving technological innovation ensuring robust digital infrastructure.
Your Gateway to Africa’s Growing Travel Retail Market
Office Suites, Nairobi, Kenya
Keeping your community clean and green, one pickup at a time for a healthier tomorrow for a clean earth & clear future.
